Is Social Media Worth The Time, Resources & Money Invested?
Allan Karl WorldRider Keynote Speaker and digital marketing branding guru at clearcloud shares his social media tip of the week
If I had a buck for every time a client, associate, friend or passing stranger revealed to me their sentiment and belief that time spent on social media is wasted and counter productive, I’d be able to comp or buy everyone in the early morning line at my local Starbucks for a couple of weeks or more.
I’m able to be compassionate and understanding their feelings. I could also provide strong arguments in an effort to persuade them to rethink social media. Truth is, most social media users and non-users alike have no idea if the effort and resources invested — or not — pays off. Why? Because most people and organizations are not measuring either the time and resources spent or the effectiveness of their efforts.
Social media measurement and analytics is becoming, if not already, big business. Today, it’s mostly the big brands or smart marketers that are investing in analytics and using it to tweak and optimize social media efforts, campaigns and investment. But business – big and small – and individuals, freelancers and community organizations can measure results and determine if its efforts are paying off and worth their time.
In my latest “Digital Marketing & Social Media Tip of the Week” I quickly explain and show how to use a few simple tools that will help you monitor, measure and determine if your efforts with social media are a waste of time. And for those who haven’t invested anything in social media? I challenge and dare you with this warning: You won’t ever know, unless you try. And measure.
Enjoy this social media tip and the digital marketing advice and tools provided in these regular updates.
Digital Marketing & Social Media Tip of the Week w/Allan Karl
Digital Marketing & Branding Strategist with clearcloud digital and Keynote Speaker WorldRider
What are you doing to determine whether your social media investment is providing your return on investment?
For you Facebook business page users and administrators, there is another built-in tool that will provide you with raw numbers and basic analytics that you can add to the mix of tips I provide in the video: Facebook Insights. If you’re not looking at them yet, it’s time you start.
Great series Allan. Outside of my fear that I would see a train coming up behind you in this one, you get an award for the most innovative use of a GoPro in a continuing Social Media Video Series! Great stuff. I love it.
Curt
I had not planned to record this walking down the railroad tracks. But as I was heading to the grocery store, I passed the beach and tracks and had to stop. I always have my camera, so I hopped out and did this adhoc recording. I recorded this video just a few hundred yards from the infamous surfing beach at Ponto. I had the idea and certainly the topic and the key points I wanted to make for takeaways. The only thing I DID NOT have was a train schedule. So as I recorded I always had one eye looking over the shoulder. In two takes I did the video because a train came by. Twice!
At the end of the day, we all could be reminded it’s important to TRACK our social media activity and engagement!
Allan:
As always, I learned from you. I will check http://www.socialmention.com.
I am looking forward to viewing your next social media tip! I am already wondering where are you going to shoot your next video.
Thanks Carolina! Glad you learned something new! Next location ? It’s a secret! But it will be cool!!!